Strategic & Operational Corporate General Manager 
focused on value creation, building structure out of chaos


Resume

PROFESIONAL EXPERIENCE
Corporate General Manager
Grupo Agora Invest (Tradisa, Arketipo, Others)
Barcelona, Spain
Jul 2021 - Current.





General Manager, Corporate Services
Lacer Pharmaceutical Group
Barcelona, Spain
Aug 2018 - Dec 2020. 2 yr 4 months 




Global Asset Management Director
Pepsico, Inc
Global role based in Barcelona, Spain
May 2014 - Mar 2018. 3 yr 11 months


Risk & Compliance Director - Europe and Sub-Sahara Africa
PepsiCo, Inc
Continental role based in Barcelona, Spain
Dec 2010 – May 2014. 3 yr 6 months

CFO Europe IT
PepsiCo, Inc
Continental role based in Barcelona, Spain
Jul 2007 – Dec 2010. 3 yr 6 months


CFO Central America
PepsiCo, Inc 
Beverages Business Unit role based in Guatemala
Jul 2004 – Jul 2007. 3 yr 1 months

Financial Planning Manager
PepsiCo, Inc
Gamesa Foods Business Unit role based in Monterrey, Mexico
July 2002 – July 2004. 2 yr 1 months

Financial Planning + Information Technology Manager
PepsiCo, Inc
Frito Lay Snacks Business Unit role based in Puerto Rico
Jan 1998 – Jul 2002. 4 yr 7 months

Logistics Manager
PepsiCo, Inc
Frito Lay Snacks Business Unit role based in Puerto Rico
May 1995 – Jan 1998. 2 yr 9 months

Plant Manager
PepsiCo, Inc
Frito Lay Snacks Market Unit role based in Dominican Rep.
Mar 1994 – May 1995. 1 yr 3 months
Lead the corporate functions for the Holding: finance, controlling, human resources, information technology, legal affairs, procurement, quality, risks, compliance, and the family office, including all the domestic and international subsidiaries. Member of the Advisory Board. Lead two Business Units with full P&L accountability. Responsible for Organizational Architecture improvements for better human activities and capital resource utilization to achieve desired outcomes and performance for both the short run and the strategic long run.

Lead the corporate services division (finance and control, human resources, information technology and legal affairs). Member of the Executive Committee and responsible for the Company’s financial performance, for implementing Company-wide policies, and for developing and implementing growth strategies making sure that the company is working towards goals and targets in the most profitable way

Build and implement the global asset management governance strategy for IT worldwide, including the development and implementation of tools, processes and controls. Lead the risk management agenda and the software budget optimization. Manage all asset management resources globally

Lead the controls and compliance agenda, IT security, as well as the disaster recovery and business continuity plans, risk management and compliance with IT audits to deliver the level of confidentiality, reliability and availability of data, applications and technology conform the PepsiCo policies and strategy.


Provide financial leadership and guidance to the Europe IT organisation, including strategic and operational financial planning processes, IT cost structures, investment strategies, and the value generated in IT. Build core financial foundation in support of large global IT initiatives such as the deployment of SAP systems in Europe & the outsourcing of the IT Data Centers & Network

Responsible for the finance department as well as the office administration of the Central America business unit based in Guatemala, including planning, control, treasury, reporting, as well as coordinate the legal functions, IT, HR and supply chain for the seven countries.

Responsible for business reviews, economical and capital acquisitions analysis, and financial statements reviews as well as budgeting and reporting for four PepsiCo businesses in Mexico.



Head of the IT and Planning departments. Responsible for leading the transformation agenda supported by new IT systems and process reengineering creating a new process and controls culture across the organisation, as well as strategic planning, business reviews, economical analysis, financial statements reviews and budgeting.

Responsible for planning, inventory control, forecasting and purchasing Finished Goods Products for Puerto Rico and the Caribbean from different plants around the World



Responsible for the raw materials and finished goods warehouses, freight, manufacturing schedule, recruiting, and plant direct cost and manufacturing overhead analysis

EDUCATION

Digital Transformation

MBA in Accounting

MBA in Marketing

Industrial Engineer, Automatics and Robotics

Electronic Technical Engineer

MIT, 2020

University of Phoenix, 2011

University of Phoenix (GPA 3.91) , 1998

Universidad de Murcia, 1993


Universidad de Murcia, 1990

CERTIFICATIONS
CSAS - Certified SNOW Advanced Specialist

CSS - Certified SNOW Specialist

ITIL Foundations
2016


2016

2015

HONORS / AWARDS / R&D
University of Murcia


Electronic Information Systems Directors Association of
Puerto Rico

Rotary International


PepsiCo

University of Murcia


Polytechnic University of Madrid

Honored by the Dean with a SPECIAL AWARD for being the best qualified of all students having finished an Industrial Engineering degree in 1993.

NATIONAL AWARD for the Development and Deployment of the “Decision Support Systems” in PepsiCo during 1999.


Received 2 Paul Harris Awards for the contributions made to Rotary International, 2019 and 2017

"Europe Finance Award" for the implementation of SOX in Russia, 2013

Member of the R&D Group “Artificial Vision Applications to the Industrial Processes”, 1991-1993

Member of the R&D Group “Mobile Robots”, (Project ESPRIT 2483, EEC), 1992 - 1993

VOLUNTEERING
Rotary International
(City Club in Barcelona)



Fondo Unido de Guatemala

Member of the Board (2017-2021)
President (2019-2020)
Secretary (2017-2018) 
Delegate of youth (2016-2019)

Treasurer and Member of the Board. (non-profit foundation affiliated to United Way Int.), 2004 – 2007 

OTHERS
Languages

Spanish. Native
English. Fluent
German. Intermediate
French. Beginner

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